We've been spending time looking at the Guardian Open platform and integrating it in to our CMS. It's an interesting take on the plummeting newspaper revenues dilemma, and it's diametrically opposed to The Times paywall solution.
We're initially testing it to backfill unique content and raise page views but it would also work on specialist websites and blogs as conversation starters, commentators can prepend their thoughts to the original news story.
Reader Comments
Steve Fox
28.Sep.2010 at 18:25
Free vs paid, left vs right, very interesting.
Terry Smith
29.Sep.2010 at 15:41
It's a glaring difference between the two models isn't it? You've even got Rupert Everett advertising for The Times.